*USH SWIM is a purveyor of fashionable, functional, quality swimwear for the real, everyday woman. Each piece is designed by Usha and is made in the U.S. We are also a lifestyle brand that promotes self-love, inspires confidence, and works to diminish body shaming by creating an atmosphere where the everyday woman is anything but average.

The brand motto is "DON*T DROWN". When life gets hard, I want women to remember: You are and have everything you need to push through; don*t drown. DON*T DROWN also refers to the "DRIP" that comes from wearing USH SWIM.